|Shoppers outside the Broadway shopping centre tomorrow (Thursday, 5 October) will see the launch of a new campaign to tackle the problem of chewing gum on pavements and roads.
Bradford Council will align with a national campaign organised by the Chewing Gum Action Group to change behaviour and make people think twice before dropping their gum on the floor.
Coun Sarah Ferriby, Bradford Council’s Executive Member for Environment, Culture and Sport, said: “Dropped chewing gum is a significant messy problem for Bradford.
“It is very costly and time consuming to remove and the process of removing it can also damage the pavement or road.”
Since mid-July, eight private enforcement officers have been patrolling the streets of Bradford and issuing Fixed Penalty Notices to people who drop litter, urinate and spit, as well as Dog Control Order offences.
They have already fined people for discarding gum and the new campaign will explain that discarded chewing gum is litter.
Following the city centre launch, the campaign will be rolled out to Shipley and the rest of the district.
Coun Ferriby said: “This is a problem affecting every urban area. Bradford is no different than any other town or city.
“Chewing gum is harder to remove than litter that can be swept up, and this campaign is intended to raise awareness to people that chewing gum is litter – once it goes down on to the pavement it stays there.”
“It doesn’t look good, it’s sticky, it takes some removing and people may not realise that this type of littering is harder to remove.”
She added: “The solution is to put it in a piece of tissue, put it your pocket or put it in the bin.”
Council officers will be using posters, banners, lamppost stickers and other promotional material to try and raise awareness of the problem and to make people think about helping with the solution.