The Bradford for Teaching campaign is the latest step being taken in Bradford to boost teacher recruitment and retention.
A new website has been created, www.bradfordteaching.org which allows people to find out more about the opportunities to train and work in Bradford’s schools.
There will also be a major social media campaign through Facebook, Twitter and You Tube.
Ten inspirational teachers and school leaders from the district have been chosen to be Bradford for Teaching Ambassadors. They will share their stories on social media about the impact their work is having in order to help promote Bradford to teachers outside the district.
The new campaign follows on from the success of the Bradford bus tours which the council has organised to bring teacher training students into the district’ schools to see their work for themselves.
The Bradford for Teaching ambassadors have been chosen from schools across the district to champion Bradford and the rewards of teaching here.
One of those ambassadors is Luke Sparkes, the executive principal of Dixons Trinity Academy.
He said: “Bradford is an exceptional community: diverse, ambitious and culturally rich; it is a city which deserves teachers who are truly values driven and want to make a difference. There is a strong current of educational innovation in Bradford with two secondary schools placing in the top 30 nationally for progress in summer 2017.
Ambassador Aamir Hassan, an assistant faculty leader and English teacher at Beckfoot School in Bingley said: “Teaching in Bradford is rewarding, extraordinary and what I live to do. I am inspired everyday by the students and we all learn from one another. Working with young people is an enriching experience and I wouldn’t want that experience anywhere else- Bradford is truly the place to be for teaching.”
Coun Imran Khan, Bradford Council’s Executive Member for Education, Employment and Skills said: “Bradford for Teaching is a vitally important campaign for the district.
“We are determined to provide the best possible education for all our young people. We know that the quality of our teachers is vital in turning this ambition into a reality. Bradford is a vibrant and diverse district.
“Our schools offer a variety of different opportunities and challenges, with the chance to work in different settings from urban and inner city schools to those serving rural communities. But we are all united by a shared commitment to ensure our young people achieve their potential. I hope the Bradford for Teaching campaign will inspire more teachers to join us on this journey.”
The campaign will involve a partnership of schools across the Bradford district. It is being funded by Bradford Council and co-ordinated by the Northern Lights Teaching School Alliance.
Bradford already leads the way in innovative work to recruit and retain the best teachers.
Bradford Council committed to investing £660,000 on teacher recruitment over a three year period. Since then the authority has run the highly successful bus tours taking teacher training students into Bradford schools to see the work they do for themselves.
It has also set up a Talent Bank which is used by school leaders to fill their vacancies with the best suited candidates. This has helped to recruit around 200 new teachers to Bradford schools over the past two years.
Now partners in Bradford are keen to build on this success with a campaign which celebrates and promotes the district more widely as a place where teachers at any stage of their career can make a difference.